'Different' and 'suprising' are BBC Children in Needs plans after refreshing its PR campaign for this years big event. Acording to PR Week, the charity has taken on outside help in the form of agency EdenCancan in the hopes of shaking things up, hoping to create a new, fresher image.
It's rumoured that new strategies could include collaborations with A-list celebrities and fashion, which would be then sold to raise money for the charity. A bit like the Stella McCartney for TK Maxx? Hopefully that's not the only strategy.
Children in Need is something I've watched every time religiously, as I'm sure many people have. Whilst I agree that a bit of modernisation cannot be a bad thing, I really hope it doesn't take away from what millions already love.
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