Warehouse has been taking twitter by storm with its use of social media, ensuing great promotion whilst raising their reputation dramatically.
'#WareStyleTreats' has popped up in my timeline many times over the last few days, coming from several people I follow, and also from Warehouse (@warestyle) themselves. The idea is that they have been sending out treats, ranging from beauty products to cameras to random followers. This has resulted in the world of twitter literally buzzing about the brand.
The great thing about how Warehouse uses social media, however, is not just that they know how to give out freebies, but that they've learnt that interaction is absolutely key. They update their twitter regularly with updates on the brand, but most importantly they reply to their followers.
Let's hope other major brands take note of this as a great example.
