Twitter is a tool that not so long ago would have had people laughing at the thought of it. A chance for companies and individuals alike to share a 140 character message with the world? Surely not worthwhile in the slightest.
Yet here we are, with most industry specialists worth hearing from having an account; and posting regularly; twitter is the place to be for people wanting to stay ahead of the game.
The people available to follow is endless, from reality show z-listers’ to celebrity superstars, major companies to ones you’ve never heard of, journalists and PR people aplenty. Twitter is now many peoples first port of call when looking for information.
So who should you be following? Apparently, Lady Gaga is the one. With around 10 million twitter followers, and estimated £55.6 million earnings this year, she has topped the Forbes 100 most influential celebrities poll, beating celebs such as Oprah Winfrey and Elton John.
Editor of Forbes magazine Dorothy Pomerantz said: "Lady Gaga beat Oprah this year because of her social media power. She's the best example of how celebrities will need to manage their careers in the coming years."
This goes for everyone, not just celebrities. The world is moving forward, and unless you make use of it wisely, there’s a definite chance of being left far behind.
